Marketing and Sales Manager

Advancement · Philadelphia, Pennsylvania
Department Advancement
Employment Type Full-Time Regular

The Philadelphia Ballet Marketing and Sales Manager handles the day-to-day operations of the marketing department. As liaison to the dancers, as well as to other internal departments such as Community Engagement and the School, the Marketing and Sales Manager assists with all activities to best promote and sell each of the ballets and subscription offerings while fulfilling the various marketing needs of the organization and communicating marketing priorities to staff. This entails a wide range of secondary duties, from web development and design to patron services, in addition to the primary duties of this position, the Manager will assist the Director of Marketing in placing media advertisements and creating sales strategies.

Essential Functions

  • Fulfill all interdepartmental marketing requests as which may arise from Artistic, Community Engagement, or the School, while assisting on a daily basis with intradepartmental requests related to the priorities of the Director of Marketing or of the Advancement Department
  • Work with website agency to create, update, and maintain web content at
  • Oversee email marketing, including email design in Wordfly and subscriber list management
  • Respond to patron issues and questions in a timely manner through the general company email inbox (only when performances are ongoing, or tickets are on sale)
  • Act as point of contact and occasional project manager with a number of external partners and agencies: Capacity Interactive (digital advertising), First Ascent (web-based projects), Tech Impact (technical support), Ticket Philadelphia (ticketing issues), and IT Shared Services (Tessitura management)
  • Maintain knowledge and strategize the most effective use of the organization’s data sources, including website analytics, Tessitura patron data, partner databases (TRG and Arts360), Wordfly data, social media analytics, and patron surveys
  • Create and conduct regular surveys of ticket buyers
  • Perform other duties as assigned

Supervisory Responsibility:    None


Expected Hours of Work

Days and hours of work are Monday through Friday 8:30 a.m. to 5 p.m. Evening and weekend work will be required as job duties demand.



Travel is primarily locally during the business day, although some out of the area travel and overnight may be expected.


Required Education & Experience 

  • Bachelor’s degree in marketing or a related field
  • Minimum 3-4 years’ work experience in digital marketing preferably within the non-profit arts industry, particularly dance
  • Demonstrated experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
  • Ability to create and edit content in Adobe CC as needed, including light video and audio editing
  • Solid knowledge of website, marketing analytics and CMS tools (WordPress, WordFly, Google Analytics)
  • Knowledge of and experience using Tessitura
  • Proficient in marketing research and statistical analysis
  • Proficient in working with ad serving tools


Required Skills and Competencies

  • Excellent social media skills
  • Excellent Project Management skills
  • Excellent writing and proofreading skills
  • Ability to create and maintain client relationships
  • Ability to establish and maintain effective and productive working relationships within a diverse and multicultural environment
  • Ability to develop and design around current company brand guidelines
  • Self-motivated and customer-focus
  • Familiar with financial planning and strategy
  • Excellent organizational, communication and time management skills
  • Ability to manage multiple priorities within established deadlines
  • Excellent attention to detail
  • Strong interpersonal skills


Proof of COVID-19 vaccination required as a condition of employment.


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


Organizational Diversity

The Pennsylvania Ballet is an Equal Opportunity Employer. We are deeply committed to cultivating and sustaining an organization that is equitable, fair, and inclusive in artistic expression and organizational behavior, policy, and practice.  We embrace multicultural diversity both on and off stage and strive to be an organization where all communities feel a sense of belonging.  We hold each other and ourselves accountable to these intentions every day.

Thank You

Your application was submitted successfully.

  • Location
    Philadelphia, Pennsylvania
  • Department
  • Employment Type
    Full-Time Regular